You’ve got to build trust with your users, as fast as possible, and bit by bit, each smooth interaction builds user confidence.

Why Should We Care About User Confidence?

Due to the remote nature of design work, bad calls are somewhat less immediately threatening than for tennis umpires, but they can leave your users feeling no less upset.McEnroe angry

The content of a website or app is the main (if not only) reason for your users’ visits.  Great design is, in part, humble design, complimenting the content, rather than distracting.

From the start, users do expect a high degree of quality out of design; if you’re skilled enough to market your product through the sale, the assumption is already there that the design will be flawless – anything less is a terrible call.

Don’t leave users stranded, almost, able to use the features they need, but blocked by a bad design decision – well intentioned as it may have been.  Your users value their own time, so if you waste it with unnecessary clicks or taps, you’re at serious risk of a permanent negative branding in the minds of those users.

How to Build User Confidence

Ok, so now that the importance of building user confidence is clear, here are the primary three ways to do it:

1. Practice A/B Testing

Though A/B Testing doesn’t stand for “Always Be Testing,” it might as well.

A/B Testing refers to the practice of testing different designs at the same time, uploading site A for certain users, and site B for others, and then analyzing the objective data.

Did conversions go up when we used a bigger banner?  How does a design upgrade affect our social media interaction?  A/B Testing answers these types of questions.

Your testing data will combine with analytics data to help identify if and where users are getting frustrated with your design.  Fixing these frustrations early-on is a huge boon to user confidence.

The more A/B Testing you perform, the more informed you’ll be about your website or app, so remember, always be testing!

2. Blend Style and Humility

The difference between the New York Post and the New York Times shines out through the design – be the Times among your competition, not the Post!

Your users will understand that the difference in design quality goes hand-in-hand with overall quality.  Essentially, this is to make the rather uncomfortable point that good design must look good.

At the same time, you don’t want your design pulling user attention away from the content they clicked on!  Good design is like a good waiter – there when you need help, and not when you don’t.

3. Trust

To be truly successful, your product needs repeat customers, and this requires one key thing: trust.  Trust creates user confidence, and this essential confidence keeps your product looking to the user like a clear tool at the ready, rather than a chore to be procrastinated.

To build trust, users must know what they need, and efficiently the app or website to get it done.  Keeping UI layout intuitive is an example of a design practice that builds trust.

User trust comes from getting a consistently flawless experience every time, and this trust is the foundation of your user confidence, and, ultimately, your business.

Build user confidence, and your business will prosper!

 

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